Landing Page Review - Mopar

Mobile Responsive Design For Local Businesses

In this episode of Internet Marketing Thursday, Virginie Dorn, CEO of Business Website Center and Ryan Perry, CEO of Simple Biz Support talk about the importance of local based business having a mobile responsive website to create a positive user experience and help with Google search results.

Don't Rely On Hope Marketing!

The idea of this one minute marketing tip came from an article I was reading on TechCrunch aboutNetflix, and the advantage that they have over conventional TV. And right here it says, “Another reason why Hollywood should be worried, Netflix is now able to leverage big data to produce hit shows almost routinely.”

Essentially what they’re doing is Netflix is collecting the information of their users in determining what they want to see; A romance, a comedy, a horror. They know that because they know what people are searching for.

The big question is, are you using your Google Analytics account, your Google Search Consoleaccount. On Facebook, are you checking your insights? On Twitter, are you checking your Twitter Analytics?

You need to know what’s working and what’s not working in order to improve your performance down the road and not rely on hope marketing.

Which Post Type Performs Best on Facebook?

To figure out which post type is getting the most visibility on your Facebook business feed, the first thing you’ll need to do is log into your business page, then click on Insights. On the left hand side, you’re going to look for Post. Then towards the top here, click on Post Type. You’re going to get four different criteria: Video, shared video, link and photo. In my case, you can see video, I get most of my reach is through video, 447, 72 shared videos, 64 links or 11 photos.

Moving forward using this information, I know that one, I need to continue doing video because I’m getting the most engagement. But I maybe wanna look at the quality of the links and the photos that I’m sharing to see how I can boost engagement search on these types of post. But the first thing you need to do is check your analytics and see where you’re getting the most views and reach.

Episode 100! How Does Customer Service Affect SEO?

Here’s what customer service, a t-shirt has to do with SEO. It all started four or five months ago, when I first started using Post Planner. I also created some video blogs on how I incorporate their product into my marketing mix. Somebody from Post Planner noticed, they said, “Hey, would you like a free t-shirt?” I said, “Hey, I love free swag. Go ahead, send me a t-shirt.”

Great customer service means more people are going to talk about your product. The more people talk about your product through social media or if you happen to be an influencer and you have other businesses that may be interested in something like Post Planner, they’re now going to go to the website.

This hits all the different facets of great SEO. Multiple people talking about a product or service online through social media, additional hits to their website. So the question to you, the business owner is, how can you incorporate good customer service into improving your overall SEO plan?

Best Twitter Advice I've Ever Received

Looking to improve your game on Twitter? I’m going to share with you the number one piece of advice, I’ve ever received, and it has nothing to do with a professional banner, a professional photo, a great bio. It has to do with the content, and that is promote other people’s content.

If you look through my feed, I am promoting other people’s content and I @copy them, so that my users know where I’m getting the content from. You’ll see, as I scroll through, this is the first piece of content that is Simple Biz Support. And as we keep on scrolling, this is all other people’s content that I’m linking to and making sure I give them recognition.

The worst thing you can do is create a Twitter account and only post your own content. That is a taker’s mentality and it does not work on Twitter. You want to share, share, and share more.

Post A Week Of Content On Facebook in 5 Minutes

To post a full week’s worth of content on Facebook in under five minutes is easier than you think, but it does take a little prep. What I recommend is using an Excel sheet, having a date column, and then your content and link source. This content is going to be what is the description you’re going to put in Facebook along with a link to the content.

If you fill out a full week, all you need to do is copy the selected content, paste it into your Facebook page and instead of clicking ‘publish’ which is going to publish it now, click the little down triangle and click ‘schedule’. Now I can push the content out to a future date and time that I want and boom, it’s done.

Then I just need to go back to my Excel sheet, grab new piece of content, go back into Facebook, post the content. Make sure I don’t click publish but the down arrow and then schedule it out for the following day. And this is how you can get a full week’s worth of content out in under five minutes.

How To Add a Card To YouTube Video

Adding a card to a YouTube video is an easy way to get people to watch more of your content. In order to do so, all you need to do is log in to your YouTube channel, click on video manager, then click edit on the video that you actually want to put the card on.

Then at the top, click on card. This will bring up your video, along with the scrub bar and a timeline. Let’s say, I want to add a card right around the two minute mark. going to move the scrub bar, then click add card. Here we have five options. I can add a video or playlist, promote another channel, create a donation option, generate a poll, and create a link to a verified page. In this case, I want to link to my other Social Media Wednesday. So, I’m going to click on playlist, Social Media Wednesday, create card.

Now at the 2:02 mark, this little icon will pop up, and people can check out my card.

Compare Keywords Using Google Trends

Most of the time, people will use Google Trends to track one word and get an idea of how it’s trending, up or down. I also like to do Google Trends when I have two very similar keywords and I want to get an idea of which one is used more often.

In this case, I’m using ‘attorney versus lawyer’, and it’s very clear that attorney is being used much more than lawyer is. Now, I can also dig down into the information, and I’m just looking at the United States right now, and I can get a clearer picture that attorney is much more popular than lawyer. But right down here under Regional Interests, I can check lawyer and see if there are specific states where lawyer is used more than attorney. This way, when I’m creating content for specific areas, I know which keyword I should use, attorney or lawyer.

Manage Facebook Page in 5 Minutes A Day

Scott Ayres over at Post Planner published a great blog on how to become a better Facebook manager in just five minutes a day, and it starts on Monday by actually scheduling out posts for the rest of the week.

You can use Facebook’s built-in scheduler, or use a program such as Post Planner or Hootsuite. I’m preferable to Post Planner myself. The next thing you need to do, Tuesday through Friday, just check Facebook first thing in the morning and see if there’s any comments. Did people leave a post or any emails? Make sure you respond to people. This is social media, after all. You want to respond to them. And in this case, it is a six-day work week, so on Saturday, take a quick note of your insides. When are you getting the most responses from your post? What day, what time? And then schedule your future posts for the following week at those days and times so you can get better visibility.

Silence The Noise: Mute A Twitter User

Do you find somebody to be a Chatty Cathy on Twitter and you don’t want to unfollow them, but you just want to find a way of muting them? Well, in fact, you can mute them.

I’m going to use Sarah as an example. Nothing against Sarah, she just happens to be in the middle of the screen. If I wanted to mute her, all I need to do is click on the three buttons and then click mute.

The benefit to this is that you’ll still be notified of any @replies or if they mentioned you in a tweet. However, they will not show up in your feed.

The other option of course would be to remove the person completely from your feed or create list and just follow the list versus the generic feed in Twitter. But if you’re looking for something in the middle, the mute feature might be just what you’re looking for.

How To Create A Custom LinkedIn URL

Creating a custom LinkedIn URL may seem really insignificant but overall with social media and brand marketing in general, we want to create as much credibility as possible. This is just a real easy way in order to do that, especially, if you do a lot of business-to-business (B2B) marketing like I do.

In order to change or make that custom URL, you’ll need to go to this link, which I’ll share with you. When you come here, on the right hand side, right over here, you will see an area where you can edit your URL. You’ll see I already have one. It’s called Simple Biz Support. Then please note, when you go to change it, it does need to be between five and 30 characters either text or numbers, no special characters or spaces.

Once you’re done, go ahead and click Save. I already like mine, so I’m going to leave it the way it is. Once you saved it, that’s the URL that you can now share with people so they can see your public profile.

Use URL Shortener To Track Campaigns

URL shorteners are great for shortening URLs, but they’re also great for tracking.

Let me give you an example.

Let’s say I want to promote my YouTube channel, and I want to promote it through Twitter, Facebook, and an email campaign. If I link everybody through this URL, I have no way of knowing which campaign was more successful. By using a URL shortener such as Google or Bitly, I can create multiple URL codes.

As an example, I have one, two, three, four, five, and you’ll see each one has its own unique short URL. If I use this one for Facebook, this one for Twitter, and this one for my email campaign, I can come back a week later and check and see how many clicks actually went through for each one of those different campaigns, thus giving me a better idea which campaign worked better.

How To View LinkedIn Analytics

Seasonal Twitter Marketing Calendar

When you build out your marketing calendar, you want to make sure that you include all of your social media feeds including Twitter.

Think about seasonal activities that happen. Are there certain activities that are going to be more popular for your business in spring or fall, winter versus summer? We have upcoming presidential elections, new automobiles typically come out at the end of the year.

There’s a lot of seasonal things that happen and what is the relevancy to your customer or your audience? Think about those now, brainstorm them and then put them into a calendar that is tagged for whichever month that you need to put those tweets in so that when the time comes, you don’t forget.

I’m going to jump on the computer real quick and show you an example. Remember, #bendgate, iPhone 5? Twitter sure did. They made to make sure they marked their calendar when the iPhone 6 calendar came out with this great, “We don’t bend, we break.”

Website Design Trends: Pinterest Styled Card Design

A Strategic Look At The Hashtags You Tweet

If you’re like me, you’re wondering how good you’re posting on Twitter. Are you doing a good job incorporating hashtags, pictures, images, linking back to people, all that kind of good stuff? Well, I just found a great website the other day called, ritetag.com.

Once you set up an account and linked to your Twitter account, it will actually integrate your feed into their system and give you a score. It will give you greens, yellows, and a blank. If you want to know more information about those dots, here’s more information.

The other thing I like about it is it has a legend for hashtags, green are hot now, these have long life, these are overused, and these are underused, so you can get an idea if you’re… Or I should say, how valuable your hashtags are.

The third thing it will do for you is you can do an auto-enhance and it’ll give you some recommendations on changes it thinks you should make and you can go ahead and reschedule that tweet if you like.

SEO Optimize Title On Website

Title tags are still important from an SEO point of view because it’s like a book title. If you don’t title the book, how are you going to know what it’s about? What’s the relevancy?

Well, same thing goes true with Google. They want you to tell them what each page of your website is about. Now, I’m in my website on my SEO page and I use the Yoast SEO plugin and therefore I have a link right here.

This big box, this is my title tag. What I’ve done is because it’s my SEO page, I want to let Google know that the title of this page is SEO. I use an I bar for separation. It makes it easier on the reader when they do pull it up in the web browser. I also include search engine optimization since that’s what SEO is.

A lot of people look for the best SEO or the best search engine optimization so I included the word best and I want to geo target the local city which is Santa Rosa in this case. And that is how you SEO optimize a title tag on your website.

Merge Duplicate Facebook Business Pages

Be Seen! Create A Gravitar Account

Craft Perfect Message Using YouTube Analytics

Any good marketing program is going to have relevancy. That is, the content created is going to be relevant to the audience.

This is especially true on YouTube.

The question is, do you know who your audience is that’s watching your YouTube channels?

I’m going to show you how to find out. All you need to do is log in to your YouTube account, click on the views up here which is going to take you to your analytics.

Under analytics, we want to scroll down to demographics and it’s going to show you the percentage of male to female, their age range that’s watching your videos, and the country that they’re in. For Simple Biz Support, I’m targeting male audience, typically between the ages of 18 and 44 who live in the United States.

By making content relevant to this demographic since I know they’re the ones watching my videos, it’s going to make conversion and selling more products that much easier. Check out your YouTube analytics demographics today.

5 Ways To Use Pinterest Analytics To Improve Your Marketing

HashAtIT, The Easy Way To Search Hashtags

To do a search for hashtag, there’s two ways we can go about it: The hard way or the easy way. To me the hard way is going to all the different social media accounts.

As an example, here’s Twitter, I’m going to do video marketing in the search bar. I can go to Instagram and put hashtag video marketing in the search field or I could even go to Facebook and in the search bar at the top, I can put in hashtag and it’s going to give me relevant information. Why not just go toHashAtIt? And what you can do is put your hashtag in and it will search across four different channels for you: Instagram, Twitter, Facebook, and Pinterest.

When you put the hashtag that you’re looking for into the system, it’s going to find all the relevant information out of those four social media accounts and put it here on one screen.

Go check out HashAtIt.

Why You Should Pin A Tweet On Twitter

Before I show you how to pin content on your Twitter account, I want to explain the marketing benefit, and that is when you pin content, it’s going to be the very first item that shows up on your feed. As you know, your feed is chronological.

If you don’t pin anything, then whatever your last post was is going to be at the top. That may not be the strongest post.

For me, I want this video that I made introducing myself and explaining what my Twitter page is about and, “If you like what I have to say, make sure you follow me” to be my very first post, therefore I’m going to pin it.

All I need to do is click these triple buttons, click “Pin to your profile page”, verify that you want it done, and boom, it is done. If I refresh my page, that video is now going to be at the top and will always be at the top of my feed until I change it.

You can check out my Twitter page and follow me at https://twitter.com/simpbizsupport

Video: A Marketing Asset With Longevity

When I say video is a marketing asset, what I mean is that it has a longevity. It has a shelf life. Video sticks around and gets you visibility unlike any other form of marketing.

I think one of the big reasons why is because more and more people are looking for video solutions. With more people searching, there’s more of a chance that your content is gonna be found.

Here’s an example. This is a SEO or this is a video I posted back on September 18th of 2013. In the last 28 days ending January 12th 2016, this video has been seen 71 47 times (I was looking in the wrong section when I made the video). This is a piece of content I created back in 2013 and it’s still creating evergreen visibility for me and my brand.

That’s why video is a marketing asset and should be used in your marketing.

How To Tag People In Photos On Twitter

Here’s an example on Twitter where I’ve uploaded an image and I have my content, and I almost ran out of characters, but I wanted to include a person that was actually in this YouTube video that I’m promoting. And the only way I was able to do it was by tagging them in the picture.

The way you do it is just go to your Twitter and click on the camera picture. Go ahead and grab any picture that you like and then go ahead and say, “Hey, who’s in this photo?” And you can start adding people to the photo.

You can add a total of 10 people to a photo at a time and they’ll automatically be part of your Tweet without taking up any of the characters. Now, key thing is don’t go randomly tagging people that aren’t relevant. They should be part of your post.

Website Security: SiteLock Security Services

iPhone App For Better Video

Part of shooting great video is having access to the controls on the camera that you’re using. In case of the iPhone camera, typically, the controls are pretty limited and that’s why FiLMiC has an app that you can download for $9.99 that will give you a immeasurable amount of control that will make your filming that much better.

Not only do they have a website, they’re up on iTunes, obviously, so you can download the app for $9.99. They also have a great YouTube channel that I recommend you checking out, that has some tutorials on how to use the app and also how to improve the quality of your iPhone filming.

B2B: 5 Tips For Reaching Businesses on Facebook

Don't Use Auto Responder in LinkedIn - Really, Don't!

When I got up for breakfast this morning, my phone was going off and LinkedIn updates kept on coming through, all these new email messages out of the blue.

What’s really interesting is, they are pretty much all the same information: “Congratulations on the anniversary. Hope you’re doing well.” “Congratulations on the anniversary. Hope you’re doing well.” “Congratulations on the anniversary. I hope you’re doing well.” You may buy in to automation as a great way to make your life easier. The big question is, how does it affect your credibility? I know these people are using an autoresponder, and what’s even worse is they’re using the default message that they were given, they didn’t even automate it and up here is one that actually broke and it sent me the same message three times in the same email.

My response is, please don’t use an autoresponder, especially on LinkedIn.

How To Add Call To Action To FaceBook Video Upload

Call to action (CTA) are a great marketing tool, and they should be used at the end of every video that you upload on Facebook because it prompts the user to do something.

Here’s an example of a “Call to action” for one of my videos that will direct you to my YouTube channel. Let me show you how I did this. When you upload a video on your business Facebook page, this is the screen you’ll see. And down here on the bottom right hand corner is your call to action. You can do nothing. You can create a link to shop now, learn more, sign up, download or watch more.

Personally, I like the learn more or watch more. What you’ll need to do is put a URL in. For me, I’m going to use my YouTube channel ’cause I want people to see more of my videos, and then there’s a short description. Fill out a compelling reason why they should check it out and click “Publish”, and that’s how you add a CTA or a “Call to action” to your Facebook videos.

How To Add A User To A WordPress Website

To add a user to your WordPress website, the first think you'll need to do is log in. You'll need to also have administrative rights in order to add a user. Now, on the left-hand side, click on User. And at the top, go ahead and click on Add User. You'll need to give them a user name that will not change, it's permanent. Add an email, their first and last name, and website, if you'd like.



If you have a current version of WordPress, it will automatically create a password and then you can check this box and it will automatically send the account information to the user. Now, the one thing that you want to be careful of is the roles. You have a number of different options down here, and I'll include a link to WordPress that will actually tell you what access the individual roles have.



All you need to do when you're done is click Add New User and it's all taken care of.

How To Add A Custom Thumbnail When Uploading Video On Facebook

Why Use A Teleprompter When Shooting A Video Blog?

A teleprompter is a great tool for shooting large amount of text, or if you need to have very specific information that you’re not able to memorize. Essentially, you need the camera behind the teleprompter, a teleprompter, and also a screening device, such as an iPad, or in this case my Samsung. Let me go ahead and set this up and show you how it works.

A teleprompter works by reflecting the image off of your iPad into the glass. The cameras behind the glass is enabled to shoot through or see through it without the text showing up. To give you a better example, let me put the hood on, and you’ll see the true effect. Now this teleprompter is fully set up. I have the tablet functioning, I have the camera behind the tablet, and I have the hood on so it’s blocking all the light, making it really easy to see the text. The only thing you need to do is add the text to your document, and you’re ready to rock and roll. By this way, this teleprompter was only $135 on Amazon.

Marketing With Infographics Is Smart

To convey the importance of infographics and why I use them in my business, I found an infographic for you. And there’s two points here that I want to touch on.

One is that there is a major difference in the way in which the brain processes images and text. Images are processed simultaneously versus text that is processed in a sequence. Visuals are able to be processed 60,000 times faster than text.

Then if you look at the actual stats from a marketing point of view, in just over two years, infographics search volumes have increased by over 800%. That means people are searching for infographics, and publishers who use infographics grow in traffic an average of 12% more than those who don’t. And then you can check out all these great tweets and buzzes, and all this kind of great stuff.

I’m going to include the link to this infographic so you can check it out yourself. Here is the link:http://goo.gl/wkp1mE

Three 2016 Website Resolutions You Want To Keep

How Many Post on Pinterest Daily?

Like other social media channels, Pinterest is a very powerful tool when you’re targeting the right audience, especially now that they have their visual search tool.

The big question becomes, “How often do I post on Pinterest?” Well, just like any other marketing, the more consistent you are, that is always going to work in your favor. With Pinterest, the sweet spot seems to be about five times daily.

Now, the big question to you is, “What is your audience looking for?” The only real way you’re going to know is by testing yourself. Try it for a day. Try it three a day. Maybe even try nine a day, and see if there’s a change in the way people interact with you over time. And that’s going to be the best way to determine how often you should post on Pinterest daily.

How Does Facebook Post Length Affect Click Through

Get SEO Backlinks From YouTube

In order to get SEO backlink exposure from your YouTube channel, it’s really important that you do this one thing. That is – include the http:// before your website. Let me show you what I mean down here in the description of this video.

You’ll notice when I’m hovering over these two links, only one of them is turning blue and is a link. The first one is not because it’s missing the http: //.

In order to make it clickable in YouTube description, you must include the http. Do not just type ‘www’, otherwise people are going to have to copy and paste. Which we already know most people aren’t going to take the time and energy to copy and paste, they simply want to click.

Make sure you check your video descriptions and have a backlink to your website, including http://.

Royalty Free Music For YouTube Video

One of the easiest places to find royalty music is on YouTube. You don't want to get sued for using somebody else's music that you didn't have rights to. In order to do so, all you need to do is click on "Video Manager" and then edit on the video that you want to add the music to.



From here, you're going to click on "Audio" and on the right-hand side are a number of tracks. If I click on "Dreamland," the Dreamland music is going to start playing, which I've muted since I'm doing an educational video. There's a cool little slider down here that you can actually adjust how loud the music is versus the original audio in the video. Once you're all done, I recommend saving as a new video, that way you still have your original video to go back to, already uploaded if you want to make any changes.



That's how you add royalty-free music on a YouTube video.