Episode 100! How Does Customer Service Affect SEO?

Here’s what customer service, a t-shirt has to do with SEO. It all started four or five months ago, when I first started using Post Planner. I also created some video blogs on how I incorporate their product into my marketing mix. Somebody from Post Planner noticed, they said, “Hey, would you like a free t-shirt?” I said, “Hey, I love free swag. Go ahead, send me a t-shirt.”

Great customer service means more people are going to talk about your product. The more people talk about your product through social media or if you happen to be an influencer and you have other businesses that may be interested in something like Post Planner, they’re now going to go to the website.

This hits all the different facets of great SEO. Multiple people talking about a product or service online through social media, additional hits to their website. So the question to you, the business owner is, how can you incorporate good customer service into improving your overall SEO plan?

Best Twitter Advice I've Ever Received

Looking to improve your game on Twitter? I’m going to share with you the number one piece of advice, I’ve ever received, and it has nothing to do with a professional banner, a professional photo, a great bio. It has to do with the content, and that is promote other people’s content.

If you look through my feed, I am promoting other people’s content and I @copy them, so that my users know where I’m getting the content from. You’ll see, as I scroll through, this is the first piece of content that is Simple Biz Support. And as we keep on scrolling, this is all other people’s content that I’m linking to and making sure I give them recognition.

The worst thing you can do is create a Twitter account and only post your own content. That is a taker’s mentality and it does not work on Twitter. You want to share, share, and share more.

Post A Week Of Content On Facebook in 5 Minutes

To post a full week’s worth of content on Facebook in under five minutes is easier than you think, but it does take a little prep. What I recommend is using an Excel sheet, having a date column, and then your content and link source. This content is going to be what is the description you’re going to put in Facebook along with a link to the content.

If you fill out a full week, all you need to do is copy the selected content, paste it into your Facebook page and instead of clicking ‘publish’ which is going to publish it now, click the little down triangle and click ‘schedule’. Now I can push the content out to a future date and time that I want and boom, it’s done.

Then I just need to go back to my Excel sheet, grab new piece of content, go back into Facebook, post the content. Make sure I don’t click publish but the down arrow and then schedule it out for the following day. And this is how you can get a full week’s worth of content out in under five minutes.

How To Add a Card To YouTube Video

Adding a card to a YouTube video is an easy way to get people to watch more of your content. In order to do so, all you need to do is log in to your YouTube channel, click on video manager, then click edit on the video that you actually want to put the card on.

Then at the top, click on card. This will bring up your video, along with the scrub bar and a timeline. Let’s say, I want to add a card right around the two minute mark. going to move the scrub bar, then click add card. Here we have five options. I can add a video or playlist, promote another channel, create a donation option, generate a poll, and create a link to a verified page. In this case, I want to link to my other Social Media Wednesday. So, I’m going to click on playlist, Social Media Wednesday, create card.

Now at the 2:02 mark, this little icon will pop up, and people can check out my card.

Compare Keywords Using Google Trends

Most of the time, people will use Google Trends to track one word and get an idea of how it’s trending, up or down. I also like to do Google Trends when I have two very similar keywords and I want to get an idea of which one is used more often.

In this case, I’m using ‘attorney versus lawyer’, and it’s very clear that attorney is being used much more than lawyer is. Now, I can also dig down into the information, and I’m just looking at the United States right now, and I can get a clearer picture that attorney is much more popular than lawyer. But right down here under Regional Interests, I can check lawyer and see if there are specific states where lawyer is used more than attorney. This way, when I’m creating content for specific areas, I know which keyword I should use, attorney or lawyer.

Manage Facebook Page in 5 Minutes A Day

Scott Ayres over at Post Planner published a great blog on how to become a better Facebook manager in just five minutes a day, and it starts on Monday by actually scheduling out posts for the rest of the week.

You can use Facebook’s built-in scheduler, or use a program such as Post Planner or Hootsuite. I’m preferable to Post Planner myself. The next thing you need to do, Tuesday through Friday, just check Facebook first thing in the morning and see if there’s any comments. Did people leave a post or any emails? Make sure you respond to people. This is social media, after all. You want to respond to them. And in this case, it is a six-day work week, so on Saturday, take a quick note of your insides. When are you getting the most responses from your post? What day, what time? And then schedule your future posts for the following week at those days and times so you can get better visibility.

Silence The Noise: Mute A Twitter User

Do you find somebody to be a Chatty Cathy on Twitter and you don’t want to unfollow them, but you just want to find a way of muting them? Well, in fact, you can mute them.

I’m going to use Sarah as an example. Nothing against Sarah, she just happens to be in the middle of the screen. If I wanted to mute her, all I need to do is click on the three buttons and then click mute.

The benefit to this is that you’ll still be notified of any @replies or if they mentioned you in a tweet. However, they will not show up in your feed.

The other option of course would be to remove the person completely from your feed or create list and just follow the list versus the generic feed in Twitter. But if you’re looking for something in the middle, the mute feature might be just what you’re looking for.

How To Create A Custom LinkedIn URL

Creating a custom LinkedIn URL may seem really insignificant but overall with social media and brand marketing in general, we want to create as much credibility as possible. This is just a real easy way in order to do that, especially, if you do a lot of business-to-business (B2B) marketing like I do.

In order to change or make that custom URL, you’ll need to go to this link, which I’ll share with you. When you come here, on the right hand side, right over here, you will see an area where you can edit your URL. You’ll see I already have one. It’s called Simple Biz Support. Then please note, when you go to change it, it does need to be between five and 30 characters either text or numbers, no special characters or spaces.

Once you’re done, go ahead and click Save. I already like mine, so I’m going to leave it the way it is. Once you saved it, that’s the URL that you can now share with people so they can see your public profile.

Use URL Shortener To Track Campaigns

URL shorteners are great for shortening URLs, but they’re also great for tracking.

Let me give you an example.

Let’s say I want to promote my YouTube channel, and I want to promote it through Twitter, Facebook, and an email campaign. If I link everybody through this URL, I have no way of knowing which campaign was more successful. By using a URL shortener such as Google or Bitly, I can create multiple URL codes.

As an example, I have one, two, three, four, five, and you’ll see each one has its own unique short URL. If I use this one for Facebook, this one for Twitter, and this one for my email campaign, I can come back a week later and check and see how many clicks actually went through for each one of those different campaigns, thus giving me a better idea which campaign worked better.

How To View LinkedIn Analytics

Seasonal Twitter Marketing Calendar

When you build out your marketing calendar, you want to make sure that you include all of your social media feeds including Twitter.

Think about seasonal activities that happen. Are there certain activities that are going to be more popular for your business in spring or fall, winter versus summer? We have upcoming presidential elections, new automobiles typically come out at the end of the year.

There’s a lot of seasonal things that happen and what is the relevancy to your customer or your audience? Think about those now, brainstorm them and then put them into a calendar that is tagged for whichever month that you need to put those tweets in so that when the time comes, you don’t forget.

I’m going to jump on the computer real quick and show you an example. Remember, #bendgate, iPhone 5? Twitter sure did. They made to make sure they marked their calendar when the iPhone 6 calendar came out with this great, “We don’t bend, we break.”

Website Design Trends: Pinterest Styled Card Design

A Strategic Look At The Hashtags You Tweet

If you’re like me, you’re wondering how good you’re posting on Twitter. Are you doing a good job incorporating hashtags, pictures, images, linking back to people, all that kind of good stuff? Well, I just found a great website the other day called, ritetag.com.

Once you set up an account and linked to your Twitter account, it will actually integrate your feed into their system and give you a score. It will give you greens, yellows, and a blank. If you want to know more information about those dots, here’s more information.

The other thing I like about it is it has a legend for hashtags, green are hot now, these have long life, these are overused, and these are underused, so you can get an idea if you’re… Or I should say, how valuable your hashtags are.

The third thing it will do for you is you can do an auto-enhance and it’ll give you some recommendations on changes it thinks you should make and you can go ahead and reschedule that tweet if you like.

SEO Optimize Title On Website

Title tags are still important from an SEO point of view because it’s like a book title. If you don’t title the book, how are you going to know what it’s about? What’s the relevancy?

Well, same thing goes true with Google. They want you to tell them what each page of your website is about. Now, I’m in my website on my SEO page and I use the Yoast SEO plugin and therefore I have a link right here.

This big box, this is my title tag. What I’ve done is because it’s my SEO page, I want to let Google know that the title of this page is SEO. I use an I bar for separation. It makes it easier on the reader when they do pull it up in the web browser. I also include search engine optimization since that’s what SEO is.

A lot of people look for the best SEO or the best search engine optimization so I included the word best and I want to geo target the local city which is Santa Rosa in this case. And that is how you SEO optimize a title tag on your website.

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