Don't Rely On Hope Marketing!

The idea of this one minute marketing tip came from an article I was reading on TechCrunch aboutNetflix, and the advantage that they have over conventional TV. And right here it says, “Another reason why Hollywood should be worried, Netflix is now able to leverage big data to produce hit shows almost routinely.”

Essentially what they’re doing is Netflix is collecting the information of their users in determining what they want to see; A romance, a comedy, a horror. They know that because they know what people are searching for.

The big question is, are you using your Google Analytics account, your Google Search Consoleaccount. On Facebook, are you checking your insights? On Twitter, are you checking your Twitter Analytics?

You need to know what’s working and what’s not working in order to improve your performance down the road and not rely on hope marketing.

Which Post Type Performs Best on Facebook?

To figure out which post type is getting the most visibility on your Facebook business feed, the first thing you’ll need to do is log into your business page, then click on Insights. On the left hand side, you’re going to look for Post. Then towards the top here, click on Post Type. You’re going to get four different criteria: Video, shared video, link and photo. In my case, you can see video, I get most of my reach is through video, 447, 72 shared videos, 64 links or 11 photos.

Moving forward using this information, I know that one, I need to continue doing video because I’m getting the most engagement. But I maybe wanna look at the quality of the links and the photos that I’m sharing to see how I can boost engagement search on these types of post. But the first thing you need to do is check your analytics and see where you’re getting the most views and reach.